Whether it’s their television, tablet, or smartphone, Granite State Republicans should expect to see more ads targeting their votes in next year’s First in the Nation primary.
On Tuesday, the Stand for America Fund, Inc. (SFA), the super PAC backing former U.N. Ambassador Nikki Haley’s presidential campaign, released its first television ad of the 2024 presidential cycle. The ad, which the PAC describes as “highlighting Nikki Haley’s track record of being tough on China,” is backed by $6.1 million over nine weeks in New Hampshire on broadcast, cable, and digital media.
SFA is spending $7 million on a similar spot in Iowa, as the Des Moines Register first reported.
“Nikki Haley knows that a strong and decisive victory leads straight through the two battleground states, and she has focused much of her early campaigning appealing to Granite State and Hawkeye State voters,” SFA said in a statement.
Also on Tuesday came news that Americans For Prosperity Action, the political arm of the small-government AFP organization, is spending $1 million on ads targeting New Hampshire and other early states. The message:
“If Trump is the nominee, he will lose again.”
One of the new AFP Action ads targeting N.H.
And that’s just the beginning. AFP Action announced it raised $76.3 million in the first six months of the year and has more than $74.6 million cash on hand. The organization has made no secret of its anti-Trump stance.
“AFP Action is laser-focused on advancing policies that will address America’s biggest challenges, and to do that, we are committed to helping the best candidates win in 2024,” AFP Action Director Nathan Nascimento said. “This means engaging in primaries earlier, bringing new voters into the political process, and empowering millions of citizen activists to turn the page on the current political era.”
The November 2024 election is more than 16 months away, but New Hampshire voters have already seen a lot of paid media. Mailers from U.S. Sen. Tim Scott and Gov. Doug Burgum (R-N.D.) are common, and Trump has spent millions on TV ads attacking Gov. Ron DeSantis (R-Fla.)
Still, the campaign rolls on with DeSantis, Haley, former Arkansas Gov. Asa Hutchinson, Michigan businessman Perry Johnson, and former Vice President Mike Pence all making appearances in the Granite State this week.
“We’ve already held 42 campaign events in New Hampshire, and we’re coming back next week for more,” Haley told NHJournal in a statement. “Voters are fed up with Joe Biden’s weakness. They want to see a strong and proud America that will stand up to China, stop the flow of fentanyl that’s killing Americans, secure our border, and protect our kids.
“No one will outwork us because we have a country to save.”