The campaign of Ovide Lamontagne has launched a new web video showcasing the Republican gubernatorial nominee’s trademark charm and likeability as he begins to confront the shrill and didactic Democratic nominee Maggie Hassan, who was voted out of her state Senate seat just two years ago. In the video Lamontagne and a number of his supporters comically struggle with his Franco-American name. The video then transitions to a string of testimonials and anti-tax messaging.

“I don’t care how you pronounce it,” says a gentleman at the end. “He’s a good man. And he’ll be a good governor.”

Meanwhile, Hassan and the state’s Democrats this week issues a poorly produced attack video criticizing Lamontagne while taking his position on education grossly out of context.